Royal Cyber · commercetools Center of Excellence
commercetools Customer Case Studies
Proven commercetools outcomes across food service, pet care, coffee, building products, steel, pharma and print commerce
A portfolio of Royal Cyber engagements delivered on commercetools — spanning D2C and B2B composable commerce, multibrand platforms, customer service, and regulated marketplaces. Each case maps the client's challenge to the solution delivered and the features that power it. · Updated Aug 22, 2026
Rich's USA
Rich's USA Commerce Journey · Food Service & In-Store Bakery
Scalable, Efficient, and Customer-Centric Commerce
Key Features
Composable Architecture (D2C Model)
Enabled Rich's to break free from monolithic constraints, scaling rapidly across products, regions, and business units.
Faster Time-to-Market
Reduced deployment cycles for new features and offerings, enabling quicker adaptation to market demands.
Corporate Gifting (B2B Model)
Built a self-service portal where customers can manage gifting orders and receive updates.
Streamlined PIM
Centralized product data into a unified platform, reducing duplication and ensuring consistency across channels.
Website: Rich's USA | Foodservice & In-Store Bakery Food Supplier
Mars
Mars Commerce Journey · Pet Care, Food & Snacking (CPG)
Personalization, Multibrand Management & Catalog Optimization
Key Features
Enhanced Personalization
Integrated capabilities for customizable products, such as personalized M&M's, improving engagement and satisfaction.
Streamlined Catalog Management
Efficient management of product catalogs, enabling quicker updates and consistency across channels.
Multibrand Enablement
Centralized management of multiple Mars brands on one platform, preserving brand identity while accelerating time-to-market.
Website: Global Petcare, Food & Nutrition, and Snacking Brands | Mars, Incorporated
Breville
Breville Commerce Journey · Coffee & Subscription Commerce
API-Driven Bundles, Subscriptions & Personalization
Key Features
Product Bundling & Subscriptions
Flexible bundling and subscription options, combining one-time purchases with recurring subscriptions in a single checkout.
Cross-Brand Promotions
Integrated Voucherify with commercetools via API extensions to manage complex, cross-brand promotional campaigns.
Personalized Experiences
Features like the "coffee quiz" on Beanz.com deliver tailored product recommendations based on taste profiles.
Website: Breville Commercial – beanz.com | Coffee Subscription & Delivery
GWA
GWA Commerce Journey · Building Products — Manufacturing
Unified, Intelligent, and Merchant-Driven Digital Experience
Key Features
Self-Service Merchant Portal
Centralized B2B platform for merchants to manage orders, access pricing, and track inventory without sales reps.
Composable Multi-Brand CMS
Unified content system for managing multiple brand sites, preserving identities and reducing time-to-market.
Dynamic Price Toggling
Real-time switching between customer-specific, tiered, and promotional pricing based on user type and status.
Website: Caroma Made For Life AU / Caroma Specify Australia
JSW One
JSW One Commerce Journey · Steel & Industrial Materials
Modern Commerce Solutions by Royal Cyber
Key Features
Configurable Product Variants
Enabled management of complex steel product configurations by weight, grade, and length.
Dynamic Pricing Models
Flexible pricing strategies tailored to customer segments and order volumes.
Omnichannel B2B/B2B2C + AI
Unified marketplace for distributors and retailers, with AI/ML-driven personalized recommendations.
Website: Buy Steel Online | Industrial Materials Marketplace | JSW One MSME
Wild Fork
Wild Fork Commerce Journey · Retail — Frozen Meat & Seafood
CSA-Enabled Seamless Support
Key Features
Assisted Service Capability
CS agents securely log in as customers for real-time help with purchases, login issues, or cart abandonment.
Integrated Ticketing
Seamless multichannel support (email, chat, phone) with efficient tracking and resolution under unique IDs.
Fraudulent Order Detection
Smart fraud detection using behavioral analytics cut fraud by 50% in three months and boosted efficiency.
Website: Meat Online Store | Frozen Meat & Seafood Delivery | Wild Fork Foods
Dr. Reddy's
Dr. Reddy's Commerce Journey · Pharmaceuticals
Intelligent, Regulated, and Multi-Vendor Pharma Marketplace
Key Features
Pharma Marketplace Enablement
Multi-vendor marketplace with RFQs, dynamic pricing, and order workflows across 10,000+ SKUs.
Dynamic Compliance Engine
Regulatory alerts and patent expiration tracking ensure compliance and sourcing restrictions across global markets.
Composable, Region-Aware
commercetools' headless framework supports multi-region deployment (US, EU, India) with role-based buyer access.
Website: Dr. Reddy's Laboratories – Good Health Can't Wait
Dragon Shield
Dragon Shield Commerce Journey · Print & Personalized Products
Secure, Scalable, and Seamlessly Personalized Commerce
Key Features
Custom CSR Moderation
A commercetools Custom Application in the Merchant Center lets CSRs review user-uploaded images post-order, reducing IP risk.
Seamless System Integration
Maintained existing systems like Printess and HP Siteflow while adding new moderation capabilities.
Enhanced Communication
Automated email alerts for rejected uploads increase transparency and improve the user experience.
Website: CSR Demo available on request
Deliver outcomes like these
Each engagement is delivered by the Royal Cyber commercetools Center of Excellence — from D2C and B2B composable commerce to customer service and regulated marketplaces. Tell us your objective and we will scope the right approach.
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