Royal Cyber — commercetools Quarterly Plan
Generated: Aug 22, 2026 · 2 quarter(s)
Royal Cyber | MetaFyAI + Commerce Tools — 6-Week Sales Plan (Cycle 2)
Jul 27 – Sep 4, 2026 | One salesperson (Ella) running two motions on one weekly rhythm — the MetaFyAI volume motion anchored by the Chicago event, and the Commerce Tools partner motion with the Cornerstone Building Brands deal
48initiatives
23done
25open
Top blocker: Marketing turnaround. The weekly CT customer-story video must hit Ella's inbox Friday 9am for same-day distribution, and Chicago 3-track templates + biweekly webinar assets must land on time. Every slipped asset delays a distribution cycle.
Sales
Outbound, inbound follow-up, meeting-booking, prospect research, CRM hygiene.
Marketing
Chicago event ops, videos, webinars, landing pages, content production.
Partnership
Ryan Hamer + Christian Schlaadt, CT weekly meeting, AE / partner intros.
Practice
Product / delivery — POC scoping demos, technical support.
Leadership
Escalations, blockers, exec sponsorship (Huzefa), weekly reporting.
| Month | Initiative | Track | Owner | Department | Goal | Status |
|---|---|---|---|---|---|---|
| Jul | Draft 3-track Chicago follow-up email templates (engaged / attended / no-show) using M2 pattern | Sales | Ella | Sales | 3 templates ready | DONE |
| Jul | Prep CT kickoff: pull Cornerstone status, Marketplace listing screenshots, Ryan Hamer conversation log | Sales | Ella | Sales | Kickoff pack ready | DONE |
| Jul | commercetools kickoff — support role (Christian Schlaadt, Andrii Chekanov, Alexandra); take notes, don't lead | Partnership | Ella (CMO + Pampari lead) | Partnership | Notes captured in CRM | DONE |
| Jul | 40 MetaFyAI LinkedIn connection requests (M1 template) + attend Chicago dry-run to learn the demo flow | Sales | Ella | Sales | 40 sent; demo memorized | DONE |
| Jul | Attend MetaFyAI Chicago event in person — capture business cards from every attendee, prime for trial signup | Marketing | Marketing (ops) + Ella | Marketing | 40+ contacts logged | DONE |
| Jul | Log every Chicago contact into Dynamics before end of night | Sales | Ella | Sales | All logged same-day | DONE |
| Jul | Week 1 CT customer-story video (CSA story) delivered to Ella's inbox | Marketing | Video Producer + Content | Marketing | Video in hand | IN PROGRESS |
| Jul | 24-hr Chicago follow-up: send 3-track emails to every attendee (M2 for engaged tier) | Sales | Ella | Sales | 40% engaged reply | IN PROGRESS |
| Jul | Distribute Week 1 CT video to Ryan Hamer + 20 warm CT prospects (CT1 companion email) | Marketing | Ella | Marketing | Sent to 20+ | IN PROGRESS |
| Jul | Send first Weekly Sales Report to Huzefa (meetings / POCs / CT wins / blockers / next-week top 3) | Leadership | Ella → Huzefa | Leadership | Report sent | DONE |
| Aug | 10 personalized "here's what you saw + book a demo" emails to top-engagement Chicago tier | Sales | Ella | Sales | 10 sent, 3+ bookings | DONE |
| Aug | First Ryan Hamer sync (CT2 agenda): Cornerstone status + 3 net-new named accounts to jointly pursue | Partnership | Ella + Ryan Hamer | Partnership | 3 accounts activated | IN PROGRESS |
| Aug | Qualify new CT prospects (Abbott, Darden, Levi Strauss) — add fits to the Ryan sync list | Sales | Ella | Sales | Prospects qualified | IN PROGRESS |
| Aug | Launch "Is Your Commerce Stack Ready for What's Next?" (Commerce Tools) / "SEO got here. AEO gets you found next" (MetaFy) campaigns | Sales | Ella | Sales | Launched | DONE |
| Aug | 40 MetaFyAI LinkedIn requests, prioritize A&F-adjacent commerce brands | Sales | Ella | Sales | 40 sent | DONE |
| Aug | Distribute Week 2 CT video + Marketplace listing v2 announcement to warm CT prospects | Marketing | Ella | Marketing | Sent | IN PROGRESS |
| Aug | Weekly commercetools + RC sales meeting — attend with written status | Partnership | Ella (Vaibhav owns) | Partnership | Attended, status logged | DONE |
| Aug | Post-Chicago debrief with Marketing — log trial-to-demo conversions | Marketing | Marketing + Ella | Marketing | Conversions logged | DONE |
| Aug | Day-3 / Day-6 trial nudges (M3): every trial user gets a scoping-call proposal | Practice | Ella (Practice on call) | Practice | Nudges sent | DONE |
| Aug | Kill-criteria check #1 — Chicago reply rate + Ryan sync outcome; weekly report to Huzefa | Leadership | Ella → Huzefa | Leadership | Pass or escalate | DONE |
| Aug | A&F next step — propose Brand POC scope (M5); coordinate wording with Murtuza + Huzefa | Sales | Ella + Murtuza | Sales | Scope sent | DONE |
| Aug | Ryan Hamer sync #2: Cornerstone SOW status + 2 more accounts | Partnership | Ella + Ryan Hamer | Partnership | Cornerstone advanced | DONE |
| Aug | MetaFyAI biweekly webinar "Win the AI Shelf" — attend live, capture Q&A leads, 24-hr follow-up | Marketing | CMO + Product host / Ella captures | Marketing | 10+ Q&A leads | DONE |
| Aug | Distribute Week 3 CT video (migration story) | Marketing | Ella | Marketing | Sent | IN PROGRESS |
| Aug | Weekly commercetools + RC meeting | Partnership | Ella (Vaibhav owns) | Partnership | Attended | DONE |
| Aug | Named-account coverage check — 70% touched by end of this week | Sales | Ella | Sales | 70% coverage | DONE |
| Aug | Weekly wrap + newsletter distribution; report to Huzefa | Leadership | Ella → Huzefa | Leadership | Sent | DONE |
| Aug | Mid-cycle pipeline review with Huzefa — on the 12-meeting base? Which motion under-delivering? | Leadership | Ella + Huzefa | Leadership | Report + corrective plan | DONE |
| Aug | Ryan Hamer sync #3 — target: Cornerstone SOW signed by end of week | Partnership | Ella + Ryan Hamer | Partnership | SOW on track | IN PROGRESS |
| Aug | 5 MetaFyAI partner intros scheduled (leverage Vijay Yadav's pipeline) | Partnership | Ella + Vijay Yadav | Partnership | 5 intros | IN PROGRESS |
| Aug | Distribute podcast video for MetaFyAI | Marketing | Ella | Marketing | Posted | DONE |
| Aug | Cornerstone weekly nudge (CT3): offer Mahaveer technical walkthrough with two time windows | Sales | Ella | Sales | Walkthrough booked | IN PROGRESS |
| Aug | Weekly commercetools + RC meeting | Partnership | Ella (Vaibhav owns) | Partnership | Attended | DONE |
| Aug | Trial-to-POC push: any trial user Day-14+ not converted — Ella + Practice Lead close call | Practice | Ella runs / Practice demos | Practice | 3+ POC decisions | IN PROGRESS |
| Aug | Cornerstone SOW target — signed today; Lamiaa confirms, Ella logs; weekly report | Partnership | Ella + Lamiaa + Mahaveer | Partnership | SOW signed | IN PROGRESS |
| Aug | Final meeting-ask wave to all MetaFyAI trial users approaching end-of-trial | Sales | Ella | Sales | Wave sent | TO DO |
| Aug | Ryan Hamer sync #4 — focus: 2 new opportunities post-Cornerstone | Partnership | Ella + Ryan Hamer | Partnership | 2 opps opened | TO DO |
| Aug | MetaFyAI biweekly webinar "The Revenue Proof" — attend, capture leads, 24-hr follow-up | Marketing | CMO + Product host / Ella captures | Marketing | 10+ leads | TO DO |
| Aug | Distribute Week 5 CT video (grocery / frozen story) | Marketing | Ella | Marketing | Sent | TO DO |
| Aug | Joint commercetools + RC webinar (co-hosted w/ Christian Schlaadt); Ella pre-invites her + Ryan's named accounts | Partnership | Ella + CMO / Christian | Partnership | 150+ reg / 60+ live | TO DO |
| Aug | Named-account coverage check — 100% touched by end of this week | Sales | Ella | Sales | 100% coverage | TO DO |
| Aug | Weekly wrap; trial users at Day-7 — Practice Lead conducts paid-POC scoping calls, Ella coordinates | Practice | Practice Lead / Ella | Practice | POCs scoped | TO DO |
| Sep | Final push call block: top 20 prospects by engagement score; book meetings | Sales | Ella | Sales | 20 calls / 3+ mtgs | TO DO |
| Sep | Ryan Hamer QBR — Cycle 2 review: wins, losses, Cycle 3 priorities | Partnership | Ella + Ryan Hamer | Partnership | QBR done | TO DO |
| Sep | Elevate 2026 planning kickoff — pull target-attendee list + prior-year contact roster | Partnership | Ella + Pampari | Partnership | Attendee list drafted | TO DO |
| Sep | Distribute Week 6 CT video (final) | Marketing | Ella | Marketing | Sent | TO DO |
| Sep | 6-Week Cycle 2 Review meeting — Huzefa + Pampari, Venkat + Christian Schlaadt | Leadership | Ella + Huzefa + Pampari | Leadership | Review deck presented | TO DO |
| Sep | Cycle wrap: final Weekly Report + Cycle 2 summary + Cycle 3 first-week draft plan | Leadership | Ella → Huzefa | Leadership | Summary sent | TO DO |