Royal Cyber · commercetools + MetafyAI
Webinar Series Tracker
12 Wednesday sessions, Oct 7, 2026 to Feb 3, 2027. Fabric format: 5 named traps, THE FIX, FROM THE FIELD, complimentary assessment close. · Updated Sep 28, 2026
12sessions
2weeks published
113tasks
0/113done
Series schedule
| # | Date | Practice | Session | Speakers | Reg target | Health |
|---|---|---|---|---|---|---|
| 1 | Oct 7, 26 | MetafyAI | 5 Product Data Mistakes That Keep CPG Brands Out of ChatGPT's Holiday AnswersCampaign #1 · Wave 1 · CTA: CPG AI Answer Visibility Audit | 0% ready | 0 / 60 | On Track |
| 2 | Oct 14, 26 | commercetools | 5 Last-Minute Traps That Break Enterprise Commerce, Even After 6 Months of Holiday PrepCampaign #1 · Wave 1 · CTA: 2-Week Holiday Readiness Stress Audit | 0% ready | 0 / 60 | On Track |
| 3 | Oct 21, 26 | MetafyAI | 5 Attribute Mistakes That Keep Fashion Brands Off the AI Recommendation ListWebinar · Always On · CTA: Fashion Attribute AI Readiness Scan | 0% ready | 0 / 45 | On Track |
| 4 | Oct 28, 26 | commercetools | 5 Assumptions That Turn a Multi-Region Composable Stack Into a Support NightmareWebinar · Always On · CTA: Multi-Region Composable Health Check | 0% ready | 0 / 45 | On Track |
| 5 | Nov 4, 26 | MetafyAI | 5 Spec-Data Gaps That Keep Building Products Out of the AI AnswerCampaign #2 · Wave 2 · CTA: Spec Data AI Readiness Audit | 0% ready | 0 / 60 | On Track |
| 6 | Nov 11, 26 | commercetools | AIforce Just Launched: 5 Things Composable Still Does Better + 2 That Don't Matter AnymoreCampaign #2 · Wave 2 · CTA: Composable vs AIforce Decision Workshop | 0% ready | 0 / 60 | On Track |
| 7 | Nov 18, 26 | MetafyAI | 5 Catalog Data Mistakes That Kill AI-Driven Distributor DiscoveryWebinar · Always On · CTA: Distributor Catalog AI Discovery Audit | 0% ready | 0 / 45 | On Track |
| 8 | Dec 2, 26 | commercetools | 5 B2B Portal Traps That Kill Manufacturer & Distributor Digital SalesWebinar · Always On · CTA: B2B Portal Trap Assessment | 0% ready | 0 / 45 | On Track |
| 9 | Dec 9, 26 | MetafyAI | 5 Compliance-Safe AEO Moves for OTC & Wellness BrandsWebinar · Always On · CTA: Compliance-Safe AEO Review | 0% ready | 0 / 45 | On Track |
| 10 | Jan 13, 27 | MetafyAI | 5 Catalog Structure Fixes Every Brand Needs Before AI Agents Buy For Your CustomerCampaign #3 · Wave 3 · CTA: Agentic Commerce Readiness Assessment | 0% ready | 0 / 60 | On Track |
| 11 | Jan 20, 27 | commercetools | 5 Product Discovery Signals That Convert on Agentic Commerce Sites (And 5 That Don't)Campaign #3 · Wave 3 · CTA: Product Discovery Conversion Audit | 0% ready | 0 / 60 | On Track |
| 12 | Feb 3, 27 | commercetools | 5 Foundation Cracks That Stop AI From Actually Working on Your Commerce SiteWebinar · Always On · CTA: AI Foundation Readiness Assessment | 0% ready | 0 / 45 | On Track |
Week 1: Mon Sep 28 to Fri Oct 02, 2026
Anchor: No live session this week. Prep and follow-up week.
Also in motion: Session #1, Session #2, Session #3
Sales
0 of 18 done
Marketing
0 of 18 done
Practice
0 of 19 done
Partnership
0 of 10 done
Weekly review
Risk
Session #1 promotion window is only 9 days
Sprint Zero puts all 20 of Session #1's T-21 to T-10 tasks on Mon Sep 28. The landing page (S01-05) goes live the same day as invite email #2 (S01-19) and the T-10 registration checkpoint (S01-20), so the checkpoint can't measure anything. Move S01-19 and S01-20 to Fri Oct 2 and treat the 60-registration target as a stretch.
Risk
Dry run on Wed Sep 30 needs everything built in two days
S01-21 (dry run) depends on Deck v1 (S01-08), the live demo (S01-09) and confirmed speakers (S01-01, S01-07), all due Monday. The Speakers tab shows every Session #1 check as Pending or No, with readiness at 0%, and rule 4 needs 100% before the dry run. Confirm speakers and the guest by Tuesday, or flag Session #1 as At Risk.
Workload
Monday is overloaded
On Mon Sep 28 the Marketing Lead has 9 tasks, the Sales Coordinator 6, and the Partnership Lead and Practice Head (MetafyAI) 5 each. Split Session #2's T-21 tasks (S02-04, S02-05, S02-06, S02-07) to Tuesday.
Fix
LinkedIn invite tasks overlap
W0928-04 (20 invites a week), S01-16 and S02-16 (20 invites each) ask the same people for the same kind of outreach. Confirm whether the target is 20 or 60 this week, or merge them into one task.
Checked
Tracker is consistent
All 65 tasks match the Task Tracker (dates, owners, status). Team counts are right: Sales 18, Marketing 18, Practice 19, Partnership 10. Only W0928-01 (standup) is In Progress.
Team65 tasks
Monday, Sep 2831 tasks
| ID | Team | Task | Session | Status |
|---|---|---|---|---|
| W0928-01 | SalesSales Coordinator | Run the 30 min Monday standup: this week's tab, overdue items, blockers, speaker readiness for the next 2 sessionsDone when: Standup held, blockers escalated | Weekly rhythm | In Progress |
| W0928-04 | SalesSales Coordinator + SDR | Send 20 LinkedIn invites to partner AEs and target personas this weekDone when: 20 invites sent | Weekly rhythm | Not Started |
| S01-01 | SalesSales Coordinator | Kickoff: confirm speakers, send calendar holds for session + dry run, share this session's plan with all teamsDone when: All speakers marked Yes on Speakers tab | #1 T-21 | Not Started |
| S01-14 | SalesSales Coordinator | Personal invites to top accounts (email + LinkedIn DM) using the enablement kitDone when: 25+ personal invites logged | #1 T-14 | Not Started |
| S01-15 | SalesSDR | SDR call and LinkedIn blitz to top 30 target accountsDone when: 30 accounts touched, notes in CRM | #1 T-14 | Not Started |
| S01-16 | SalesSales Coordinator | Campaign outbound: 20 LinkedIn invites to partner AEs and account execs in the verticalDone when: 20 invites sent | #1 T-14 | Not Started |
| S01-20 | SalesSales Coordinator | Registration checkpoint vs target; escalate to leadership if below 50% of targetDone when: Reg count logged on Sessions tab | #1 T-10 | Not Started |
| S02-01 | SalesSales Coordinator | Kickoff: confirm speakers, send calendar holds for session + dry run, share this session's plan with all teamsDone when: All speakers marked Yes on Speakers tab | #2 T-21 | Not Started |
| W0928-03 | MarketingMarketing Lead | Publish this week's social schedule (session promo, speaker cards, recap posts)Done when: Posts scheduled | Weekly rhythm | Not Started |
| S01-04 | MarketingMarketing Lead | Build target audience list for the session vertical (about 50 accounts, 150 contacts) plus prior registrants; hand priority accounts to SalesDone when: Audience list in CRM, tagged to session | #1 T-21 | Not Started |
| S01-05 | MarketingMarketing Lead | Build registration landing page and webinar event (title, abstract, speakers, assessment offer) using the Practice trend briefDone when: Live registration link | #1 T-21 | Not Started |
| S01-11 | MarketingMarketing Lead | Invite email #1 + LinkedIn announcement + speaker cardsDone when: Email sent, post live, cards shared | #1 T-14 | Not Started |
| S01-12 | MarketingMarketing Lead | Seller enablement kit: invite email copy, LinkedIn DM and post templates, 2 line pitch, speaker cards, registration linkDone when: Kit shared with Sales and Partnership | #1 T-14 | Not Started |
| S01-13 | MarketingMarketing Lead | Launch 3-touch campaign email sequence + paid LinkedIn promotion for this waveDone when: Sequence and ads live | #1 T-14 | Not Started |
| S01-19 | MarketingMarketing Lead | Invite email #2 with the Practice self check ('Which of these 5 are you making?')Done when: Email sent | #1 T-10 | Not Started |
| S02-04 | MarketingMarketing Lead | Build target audience list for the session vertical (about 50 accounts, 150 contacts) plus prior registrants; hand priority accounts to SalesDone when: Audience list in CRM, tagged to session | #2 T-21 | Not Started |
| S02-05 | MarketingMarketing Lead | Build registration landing page and webinar event (title, abstract, speakers, assessment offer) using the Practice trend briefDone when: Live registration link | #2 T-21 | Not Started |
| W0928-02 | PracticePractice Heads | Trend watch: 3 bullets on platform releases, AI search and agentic commerce news for the standupDone when: Trend bullets shared | Weekly rhythm | Not Started |
| S01-02 | PracticePractice Head (MetafyAI) | Trend scan for the session topic: latest platform releases, analyst and market signals, competitor moves, what customers are askingDone when: 1 page trend brief shared with all teams | #1 T-21 | Not Started |
| S01-03 | PracticePractice Head (MetafyAI) | Validate the 5 traps, THE FIX for each, and the FROM THE FIELD stories; confirm every customer story is anonymized and approvedDone when: Approved trap outline (1 page) | #1 T-21 | Not Started |
| S01-08 | PracticePractice Head (MetafyAI) | Deck v1: 15-slide structure (opener, 5 traps with FIX + FIELD, reference architecture, 3 takeaways, assessment CTA)Done when: Deck v1 shared with Sales Coordinator | #1 T-14 | Not Started |
| S01-09 | PracticeSolutions Architect (MetafyAI) | Build the live demo for the session (e.g. AI visibility scan on a sample brand in the vertical, or a commercetools reference build showing a trap and its fix)Done when: Working demo + 3 min recorded backup | #1 T-14 | Not Started |
| S01-10 | PracticePractice Head (MetafyAI) | Publish a technical POV article from the Practice Head on one of the 5 traps to seed interestDone when: LinkedIn article / blog live | #1 T-14 | Not Started |
| S01-18 | PracticePractice Head (MetafyAI) | Write 4 live poll questions and a 5 question 'Are you making these traps?' self check for registrantsDone when: Polls + self check handed to Marketing | #1 T-10 | Not Started |
| S02-02 | PracticePractice Head (commercetools) | Trend scan for the session topic: latest platform releases, analyst and market signals, competitor moves, what customers are askingDone when: 1 page trend brief shared with all teams | #2 T-21 | Not Started |
| S02-03 | PracticePractice Head (commercetools) | Validate the 5 traps, THE FIX for each, and the FROM THE FIELD stories; confirm every customer story is anonymized and approvedDone when: Approved trap outline (1 page) | #2 T-21 | Not Started |
| S01-06 | PartnershipPartnership Lead | Brief the partner alliance team on the session; request co-promotion and a partner AE list for the target verticalDone when: Partner co-promo commitment + AE list | #1 T-21 | Not Started |
| S01-07 | PartnershipPartnership Lead | Confirm the partner or customer guest speaker and collect their bio and talking pointsDone when: Guest confirmed on Speakers tab | #1 T-21 | Not Started |
| S01-17 | PartnershipPartnership Lead | Share the enablement kit with partner AEs; ask each to invite 3 of their customersDone when: Kit sent, partner invites tracked | #1 T-14 | Not Started |
| S02-06 | PartnershipPartnership Lead | Brief the partner alliance team on the session; request co-promotion and a partner AE list for the target verticalDone when: Partner co-promo commitment + AE list | #2 T-21 | Not Started |
| S02-07 | PartnershipPartnership Lead | Confirm the partner or customer guest speaker and collect their bio and talking pointsDone when: Guest confirmed on Speakers tab | #2 T-21 | Not Started |
Wednesday, Sep 3023 tasks
| ID | Team | Task | Session | Status |
|---|---|---|---|---|
| S01-21 | SalesSales Coordinator | Run 45 minute dry run with all speakers (deck + demo); confirm moderator, chat and Q&A rolesDone when: Dry run done on Speakers tab | #1 T-7 | Not Started |
| S01-26 | SalesSDR | Pre-call research on top 10 registrants (stack, open opportunities, likely trap)Done when: Registrant briefs in CRM | #1 T-7 | Not Started |
| S02-14 | SalesSales Coordinator | Personal invites to top accounts (email + LinkedIn DM) using the enablement kitDone when: 25+ personal invites logged | #2 T-14 | Not Started |
| S02-15 | SalesSDR | SDR call and LinkedIn blitz to top 30 target accountsDone when: 30 accounts touched, notes in CRM | #2 T-14 | Not Started |
| S02-16 | SalesSales Coordinator | Campaign outbound: 20 LinkedIn invites to partner AEs and account execs in the verticalDone when: 20 invites sent | #2 T-14 | Not Started |
| S03-01 | SalesSales Coordinator | Kickoff: confirm speakers, send calendar holds for session + dry run, share this session's plan with all teamsDone when: All speakers marked Yes on Speakers tab | #3 T-21 | Not Started |
| S01-24 | MarketingMarketing Lead | Load polls, build assessment CTA slide and follow-up email templatesDone when: Polls + CTA + templates ready | #1 T-7 | Not Started |
| S02-11 | MarketingMarketing Lead | Invite email #1 + LinkedIn announcement + speaker cardsDone when: Email sent, post live, cards shared | #2 T-14 | Not Started |
| S02-12 | MarketingMarketing Lead | Seller enablement kit: invite email copy, LinkedIn DM and post templates, 2 line pitch, speaker cards, registration linkDone when: Kit shared with Sales and Partnership | #2 T-14 | Not Started |
| S02-13 | MarketingMarketing Lead | Launch 3-touch campaign email sequence + paid LinkedIn promotion for this waveDone when: Sequence and ads live | #2 T-14 | Not Started |
| S03-04 | MarketingMarketing Lead | Build target audience list for the session vertical (about 50 accounts, 150 contacts) plus prior registrants; hand priority accounts to SalesDone when: Audience list in CRM, tagged to session | #3 T-21 | Not Started |
| S03-05 | MarketingMarketing Lead | Build registration landing page and webinar event (title, abstract, speakers, assessment offer) using the Practice trend briefDone when: Live registration link | #3 T-21 | Not Started |
| S01-22 | PracticeSolutions Architect (MetafyAI) | Anticipated Q&A bank: top 15 technical questions with crisp answersDone when: Q&A bank shared with speakers | #1 T-7 | Not Started |
| S01-23 | PracticePractice Head (MetafyAI) | Build the complimentary assessment kit: scope, checklist, timeline and sample findings reportDone when: Assessment kit ready for Sales | #1 T-7 | Not Started |
| S02-08 | PracticePractice Head (commercetools) | Deck v1: 15-slide structure (opener, 5 traps with FIX + FIELD, reference architecture, 3 takeaways, assessment CTA)Done when: Deck v1 shared with Sales Coordinator | #2 T-14 | Not Started |
| S02-09 | PracticeSolutions Architect (commercetools) | Build the live demo for the session (e.g. AI visibility scan on a sample brand in the vertical, or a commercetools reference build showing a trap and its fix)Done when: Working demo + 3 min recorded backup | #2 T-14 | Not Started |
| S02-10 | PracticePractice Head (commercetools) | Publish a technical POV article from the Practice Head on one of the 5 traps to seed interestDone when: LinkedIn article / blog live | #2 T-14 | Not Started |
| S03-02 | PracticePractice Head (MetafyAI) | Trend scan for the session topic: latest platform releases, analyst and market signals, competitor moves, what customers are askingDone when: 1 page trend brief shared with all teams | #3 T-21 | Not Started |
| S03-03 | PracticePractice Head (MetafyAI) | Validate the 5 traps, THE FIX for each, and the FROM THE FIELD stories; confirm every customer story is anonymized and approvedDone when: Approved trap outline (1 page) | #3 T-21 | Not Started |
| S01-25 | PartnershipPartnership Lead | Partner co-post on LinkedIn and partner newsletter mentionDone when: Partner post live | #1 T-7 | Not Started |
| S02-17 | PartnershipPartnership Lead | Share the enablement kit with partner AEs; ask each to invite 3 of their customersDone when: Kit sent, partner invites tracked | #2 T-14 | Not Started |
| S03-06 | PartnershipPartnership Lead | Brief the partner alliance team on the session; request co-promotion and a partner AE list for the target verticalDone when: Partner co-promo commitment + AE list | #3 T-21 | Not Started |
| S03-07 | PartnershipPartnership Lead | Confirm the partner or customer guest speaker and collect their bio and talking pointsDone when: Guest confirmed on Speakers tab | #3 T-21 | Not Started |
Thursday, Oct 13 tasks
| ID | Team | Task | Session | Status |
|---|---|---|---|---|
| W0928-05 | SalesSales Coordinator | Hold 3 meetings with partner AEs or account execs this weekDone when: 3 meetings held | Weekly rhythm | Not Started |
| W0928-07 | PracticePractice Heads + Solutions Architects | Content and demo sync for sessions 2 to 3 weeks out: traps, field stories, deck and demo progressDone when: Deck and demo status updated | Weekly rhythm | Not Started |
| W0928-06 | PartnershipPartnership Lead | Partner alliance sync: co-promo status, co-sell accounts, guest speakersDone when: Actions logged | Weekly rhythm | Not Started |
Friday, Oct 28 tasks
| ID | Team | Task | Session | Status |
|---|---|---|---|---|
| W0928-09 | SalesSales Coordinator | Update Status Log and send the Friday report to leadership (pipeline, assessments, blockers by team)Done when: Friday report sent | Weekly rhythm | Not Started |
| S01-29 | SalesSales Coordinator | Personal 'see you Wednesday' notes to top 20 registrantsDone when: 20 notes sent | #1 T-3 | Not Started |
| S02-20 | SalesSales Coordinator | Registration checkpoint vs target; escalate to leadership if below 50% of targetDone when: Reg count logged on Sessions tab | #2 T-10 | Not Started |
| W0928-08 | MarketingMarketing Lead | Pull registration, attendance and MQL data into the Sessions scorecardDone when: Scorecard data updated | Weekly rhythm | Not Started |
| S01-28 | MarketingMarketing Lead | Reminder email #1 to registrantsDone when: Email sent | #1 T-3 | Not Started |
| S02-19 | MarketingMarketing Lead | Invite email #2 with the Practice self check ('Which of these 5 are you making?')Done when: Email sent | #2 T-10 | Not Started |
| S01-27 | PracticePractice Head (MetafyAI) | Final deck locked, reference architecture visual finalized, demo rehearsed end to endDone when: Deck status = Final, demo tested | #1 T-3 | Not Started |
| S02-18 | PracticePractice Head (commercetools) | Write 4 live poll questions and a 5 question 'Are you making these traps?' self check for registrantsDone when: Polls + self check handed to Marketing | #2 T-10 | Not Started |